AerServ, a mobile-first video mediation platform, today announced an increases the available supply of quality mobile video ad inventory and a growth rate of 300% in the sales of its in-app mobile video inventory over the past 12 months. AerServ’s continued growth has been bolstered by several key partnerships with established SSPs including AppNexus, PubMatic, Smaato and others. Aerserv partners provide their platform users with seamless access to AerServ’s high quality mobile video ad inventory, enabling smarter, more efficient mobile video campaigns, both in-app and across the mobile web.
According to eMarketer, consumers are increasingly spending more time watching video on mobile devices, but advertisers have had challenges entering this arena. By integrating with the market’s leading SSPs, AerServ is greatly expanding available mobile video inventory and enabling advertisers to reach consumers through this channel.
“We’ve seen tremendous growth in sales over the past year, and demand for our inventory is only increasing” commented AerServ CEO Josh Speyer (pictured top left). “Advertisers are realizing that mobile video, and specifically in-app mobile video, is one of the most effective ways to engage with consumers. Through strategic integrations with industry leaders, we have continued to grow the number of buyers we are able to offer publishers across mobile video.”
“Despite studies pointing to mobile video advertising as the most rapidly growing market, (BI Intelligence forecasts a combined average growth rate of 73 percent between 2013 and 2018), issues remain — namely lack of access to quality inventory at scale,” said Eric Hoffert, SVP, Video Technology. “We’re pleased to help our buyers capitalize on the growing mobile video market through easy, efficient access to AerServ’s unique, high quality mobile video inventory.”