Origami Logic announced it has closed a $25 million Series C financing round, bringing total funding to $49.3 million, to enable the CMOs of tomorrow to know what happened today.
Marketing Signal Measurement Delivers Marketing ROI
The Origami Logic Marketing Signal Measurement (MSM) Platform empowers modern marketers to convert massive streams of marketing signals into daily, actionable business insights. Marketing signals are generated every time someone clicks, opens, likes, views, tweets, shares or otherwise interacts with advertising and content.
The platform gives marketers a detailed understanding of marketing performance across paid, earned and owned media – providing a standardized way to optimize campaign investments, improve marketing performance, and increase revenue.
Next World Capital led the financing round with participation from DAG Ventures and existing investors Accel Partners, Icon Ventures and Lightspeed Venture Partners. The latest investment will be used to accelerate Origami’s growth and speed product development efforts.
Surging Demand Driving Triple-Digit Growth
Origami Logic has accelerated sales quarter-over-quarter since the company launch in May of 2014. Measuring more than 1.2 billion signals per day, global brands like Cisco, Intel, JCPenney, Omni Hotels, Pernod Ricard and Visa have standardized on Origami for marketing signal measurement.
The company will use the investment to aggressively expand its market leadership and plans to more than double the number of employees in the next year, with a focus on growing existing engineering, sales and marketing teams.
“The demand for Market Signal Measurement is breathtaking. CMOs of Fortune 500 brands are making marketing signal measurement a critical investment priority heading into 2016,” stated Origami Logic CEO and Co-Founder Opher Kahane (pictured top left). “The days of marketing in the dark are gone.”