Facebook Mobile Measurement Partner measuring install campaigns on Instagram.
AppsFlyer, a mobile marketing attribution analytics platform and Facebook Mobile Measurement Partner (MMP), announced that it can now track the effectiveness of mobile app install campaigns on Instagram. Launched in conjunction with Facebook’s new mobile app install program via Instagram, AppsFlyer’s platform-level integration enables app marketers to measure Instagram campaign results in order to optimize lifetime value and overall advertising effectiveness.
With more than 300 million mobile consumers sharing more than 70 million photos and videos each day, Instagram is one of the largest mobile destinations in the world. The introduction of mobile app install ads on Instagram allows app marketers to reach active and highly engaged mobile users at scale, while AppsFlyer’s attribution analytics platform provides the independent and unbiased reports necessary to ensure that Instagram install campaigns provide a positive return on investment.
AppsFlyer provides app marketers with real-time access to campaign data including impressions, clicks, cost and more, directly alongside post-install activity such as in-app purchases, sessions, ARPU, LTV, ROI and others—all through a centralized, easy-to-read dashboard. Instagram advertisers can take advantage of AppsFlyer features such as cohort analysis, retention report, full funnel reporting and OneLink smart deeplinking in order to further analyze and improve the performance of Instagram app install campaigns.
“I’m extremely excited about this integration, as it reminds me of 2012 when we started working with Facebook to release the Facebook Mobile App Install Ads. We’ve seen over 1,000% growth every year since then, and I’m confident that with Instragram that growth will accelerate,” said Oren Kaniel, co-founder and CEO of AppsFlyer (pictured top left). “We are committed to making sure we stay on the cutting edge of the app marketing industry, and we are very pleased to integrate with the Instagram Ads API to make our attribution analytics available at the early stages of this important program in order to help marketers generate the best results possible.”