Zaptitude Puts More Muscle Into Referral Marketing

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Zaptitude, the company that helps businesses maximize sales through customer referrals with its patent-pending, cloud-based platform, Good Influence™, today announced that it has joined the Marketo LaunchPoint® ecosystem. This partnership provides Marketo users with full integration of their Marketo CRM data into Good Influence referral marketing toolset.

The result?
Access to full, closed-loop reporting within Marketo from social share to referral, and all the way through to conversion; A/B test multiples campaigns, creatives and incentives to see the how each performs within Marketo; new leads are generated by Good Influence campaigns to Marketo.

“By integrating the Good Influence platform seamlessly with Marketo, we’ve given marketers the opportunity to close the loop on their referral marketing campaigns,” says Zaptitude CEO, Dan Lynn (pictured above). “We know that 83 percent of consumers are willing to refer after a positive experience, yet only 29 percent actually do. By adding Good Influence to the marketing stack, marketers are giving their customers the tool they want to spread the word about the products they love – and they’ll be able to track the impact of those referrals, end to end, thanks to this integration.”

Despite that fact that studies show that 65% of all new business comes from referrals, 72% of marketers don’t include referral marketing in their plans. With Good Influence now fully integrated into Marketo, users will be able to incorporate referral marketing into their digital marketing plans.

Marketo LaunchPoint connects customers with more than 400 technology and service providers that offer best-of-breed solutions for today’s marketers. Solutions available in this ecosystem span analytics and big data, content marketing, events, advertising campaigns, sales tools, social media, and video solutions.

“Zaptitude’s Good Influence platform, now integrated with the Marketo engagement marketing platform offers marketers an opportunity to turn customers into advocates through the power of referrals,” said Lou Pelosi, senior director of LaunchPoint at Marketo. “As the role of the marketer continues to evolve, Marketo is committed to cultivating an open platform that empowers customers with the latest and most innovative solutions for their business needs.”

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