TapJoy Video-to-Install Product Sees 85% Growth


Tapjoy announced that it delivered its one-billionth app install as part of its user acquisition advertising capabilities. An early innovator in in-app marketing and user acquisition, Tapjoy is a preferred user acquisition solution used by app developers and marketers on both Android and iOS. In the last six months alone, Tapjoy has driven more than 80 million installs for app developers looking to acquire high-quality, new users. Of the one billion installs that Tapjoy has driven since 2009, 53% were on the Android platform, while 47% were on iOS, and the most popular device for installs was the Samsung Galaxy 3.

Tapjoy’s Video-to-Install product offers advertisers the ability to market their app with a rewarded video that provides consumers with a full sense of the product. Consumers who chose to install an app after watching the video are high quality users and drive superior Lifetime Value for the app developer.

“Providing a solution that results in consumers downloading more than a billion apps is a remarkable milestone and a testament to the company’s ability to evolve with the times and stay on the leading edge of app marketing,” said Steve Wadsworth, president and CEO, Tapjoy. “As app developers have become more sophisticated with user acquisition strategies, their focus—and ours—has shifted to not only driving downloads but gaining highly engaged and valuable users, which is exactly what our Rewarded Video-to-Install, User Engagement and other products are designed to deliver. We’re thrilled to cross this milestone and look forward to continuing to drive quality user acquisition for app developers and revenue for publisher who use our marketing automation and monetization platform.”

In a time of unprecedented growth and competition in the mobile advertising space, Tapjoy offers an array of app marketing and advertising products to help developers achieve their user acquisition goals and maximize the lifetime value of every one of their users. Tapjoy’s Marketing Automation and Monetization Platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions offering into the industry’s most comprehensive mobile marketing automation platform.


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