Stephen Pickens, VP at Kre8 Media, Is Moderator at OMMA Attribution Event; Marcelo Ferreira Is Co-CEO of RevMob; Paul Grueber and Sunil Bhagwan Join AppsFlyer

Inplace #2

Stephen Pickens, VP of partnership development at KRE8 to moderate MediaPost Attribution Event discussion: Tuning In: Making the Digital/TV Connection; Serpt. 29 in NYC.

The discussion outline: “Often framed as market rivals, TV and Web are fully complementary media for the consumers who actually use them. Understanding the dynamic between on-air and online ad exposures will be critical to modeling the multi-screen viewer/user experience here forward. What do we know about how messaging, frequency, and sequence drive response across TV and digital? How should marketers be thinking about future cross-screen allocation strategies?”

Joining Pickens (pictured top left) on the “Tuning In: Making the Digital/TV Connection” session will be Betsy Frank, Founder & President, Betsy Frank Insights, and Bill Wise, CEO of Mediaocean.

MediaPost’s OMMA events provide insight into the state and future of media, marketing and advertising. The inaugural OMMA Attribution event during Advertising Week will explore and discuss various aspects of the future of media buying. The dark art of attribution, of deciding which ad exposures where and when drive results, has undergone its own disruption of late. The OMMA Attribution event will explore just how today’s marketers are beginning to bring a diverse number of analytical elements together.

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RevMob, a mobile ad platform for global publishers, developers and advertisers, today announced the appointment of Marcelo Ferreira as Co-CEO (left), bringing a broad range of executive expertise to the firm.

Ferreira will oversee the day-to-day operations of the RevMob mobile ad network as well as lead business development and global expansion of the company. He will share executive management duties with Pedro Jahara, current RevMob CEO.

Ferreira served as CEO of hellofood Brazil for the past three years. Funded by Rocket Internet, hellofood is the Latin American brand for foodpanda group, the world’s largest firm offering online ordering and delivery of local restaurant menu items. Ferreira co-founded the Brazilian-based company and helped grow the business to 120 employees during his tenure.

Prior to hellofood, Ferreira served as a business analyst for A.T. Kearney, a leading global management consulting firm, providing strategic planning and cost control and analysis for clients in the energy, mining, cement and automobile sectors. Prior to this position, he worked as a strategic planning manager at TNT Express, one of the world’s largest express delivery companies. He holds a bachelor’s degree in production engineering from the University of São Paulo in Brazil.

“With my previous business experience, I am looking forward to leading RevMob to new heights in service, technology and new customer acquisition,” Ferreira said. “RevMob has a highly talented and motivated team, and I believe we offer a value proposition to the mobile advertising market place that is second to none.”

Founded by the casual gaming company that created AntSmasher, RevMob provides a mobile ad platform for global publishers, developers and advertisers. Headquartered in Sao Palo, Brazil, the company provides its publishers with eCPMs significantly above the industry average through a unique algorithm with a simple SDK implementation.

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AppsFlyer Hires Paul Grueber as US General Manager (pictured left) and Sunil Bhagwan as Vice President of Sales (pictured lower left), North America in San Francisco Office. Former Upsight and Criteo executives brought in to help expand US presence.

AppsFlyer, a mobile marketing attribution analytics platform, announced today it has increased its US presence by adding two senior executives to its San Francisco office. Paul Grueber has been hired as US General Manager and Sunil Bhagwan as Vice President of Sales, North America. The company plans to hire for other key roles in sales, marketing, customer success and technical support in the US throughout the rest of the year.

Paul Grueber joins AppsFlyer from the analytics and marketing platform Upsight, where he was Vice President of Customer Success. An industry veteran with a proven track record of scaling successful teams across multiple organizational departments and geographies, Mr. Grueber has also held senior roles in sales, product and management at companies including, MOKO Social Media, and Vodafone Australia. As AppsFlyer’s new US General Manager, Mr. Grueber oversees all operations in the San Francisco office and is responsible for growing the US team.

“The mobile attribution market will see tremendous growth over the coming years, and AppsFlyer is uniquely positioned as both a leader and an innovator in the space,” said Paul Grueber, US General Manager of AppsFlyer. “Even before joining the company, I had always heard what a great product and a talented team it had, and I’m honored to now be a part of the excitement.”

Sunil Bhagwan was previously the Head of Sales at the performance marketing technology company Criteo, which operated the AD-X attribution platform. Before Criteo, Mr. Bhagwan served as Vice President of Sales, North America, for TagMan, a pioneering tag management and attribution company that was acquired in 2014 by Ensighten. He also served as Vice President of Sales and Business Development for Tealium, where he was employee #3 and helped grow the company to become the leader in enterprise tag management and real-time customer data solutions. In his role at AppsFlyer, Mr. Bhagwan will be tasked with expanding the company’s client roster while hiring, training and leading its US-based sales team.

“I’m extremely excited about the market leadership that AppsFlyer has demonstrated so far and the enormous opportunity for the company going forward,” said Sunil Bhagwan, AppsFlyer’s Vice President of Sales, North America. “I look forward to applying my industry experience and expertise to help AppsFlyer maintain its dominance in mobile marketing attribution analytics.