Sizmek’s Picks: Ads of the Week for August 10th -14th


Our featured ads this week show off the big impact you can get from formats available right in Sizmek Showcase. Ford shows how powerful HTML5 creative can be, HBO’s Godzilla ad has you at the edge of your seat, and IKEA creates a catalog you’ll want to explore for days. Great formats = great ads!

Campaign Name: Ford F150 HTML5 Billboard

Country: USA

Advertiser: Ford

Media Agency: Team Detroit

Creative Agency:
Team Detroit

Publisher: MSN

Built Using: HTML5 Workspaces

Format: HTML5 Billboard

Link to ad:

This Ford-tough Billboard format was the first HTML5 launch on the U.S. homepage, and it packs a big punch for one of Ford’s flagship models.

Campaign Name: HBO Movies: Godzilla

Country: LATAM (Including US locations)

Advertiser: HBO

Media Agency:

Built Using: Ad Builder for Flash

Format: Flash Custom Header

Feature(s): Microsite with image gallery, video and about section

Link to Ad:

This monster of an ad for HBO’s Godzilla took advantage of the Sizmek Ad Builder toolset to easily create a bold, sophisticated experience with multiple menu options and an embedded microsite.

Campaign Name: IKEA Interactive Catalog Ad

Country: Spain

Advertiser: IKEA

Media Agency: Wink ES

Creative Agency: The Lion ES


Built Using: HTML5 Workspaces

Format: HTML5 Single Expandable 980×200

Feature(s): Interactive HTML5 Catalogue Ad

Link to Ad:

IKEA rocks the HTML5 Catalog format with an ultra-interactive experience that lets user play with different rooms in a home decorated with ‘IKEA must-haves’, complete with product info, pricing and much more.


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