MediaMath, creator of the TerminalOne Marketing Operating System for digital marketers, today announced a partnership with Industry Index to incorporate its company ratings into the MediaMath OPEN Partner Marketplace.
Industry Index is a searchable database and ratings platform focused on measuring innovation in the advertising technology landscape. By combining verified expert ratings of the digital marketing technologies that advertisers, agencies, and publishers work with, proprietary benchmarks on technology innovation and insights on spending habits, criteria and triggers Industry Index helps technology buyers better understand the vendor landscape and vendors better understand buyer intent.
MediaMath will incorporate Industry Index’s company rankings and overall ratings into the partner profiles within its OPEN portal, which is an interactive destination that enables marketers to learn about the industry landscape and directly connect with MediaMath partner companies within media, technology, and data industries. Through this integration, marketers have access to verified peer reviews of the solutions that they are considering, allowing them to make more informed decisions based on real industry insights.
“Consumer reviews are a critical part of the buying cycle and have tremendous potential to influence purchase decisions,” says Katie Casteel, senior director, open operations, MediaMath (pictured above). “The digital tech space is crowded and complex and every marketer has unique business needs. By including Industry Index ratings into our OPEN partner profiles, MediaMath becomes an unbiased source of information and provides industry-based opinions and perceptions of the solutions available.”
MediaMath OPEN partners benefit from enhanced profiles in the marketplace. The integration also promotes increased and streamlined communication within the portal where MediaMath partners and buyers are already engaging. “We are excited to be working with MediaMath to provide objectivity and insights to its partner companies,” says Gayle Meyers (left), founder and CEO, Industry Index. “This partnership is the first of many that will bring clarity to the fast-moving marketing technology space.”