Falcon Social, a social media management platform, has announced that it has partnered with DataSift, a human data intelligence company, to provide the company’s customers access to aggregated and anonymized Facebook topic data.
Facebook topic data is content data about specific activities, events, brand names and other subjects that people are sharing on Facebook. The partnership between FalconSocial and DataShift will allow customers to gain a deeper understanding of the topics Facebook’s 1.44 billion monthly active users are talking about, so they can leverage in their marketing efforts.
Based on keyword queries entered into the Falcon Social platform, the aggregated and anonymized data can be filtered according to variables such as demographics, volume, gender and sentiment. Marketers can then use the information to make better decisions about how they market on Facebook and other channels.
“We’ve always aimed to give our customers the best features that add the most value to their marketing efforts,” said Ulrik Bo Larsen, Falcon Social’s founder and CEO, “and this partnership with DataSift really elevates the possibilities. It offers actionable insights into real behavior, sourced from the world’s largest social community. I think this will be a major game-changer for a lot of our customers and will enable them to channel their resources a lot more effectively.”
“At DataSift, we believe organizations should be able to derive actionable intelligence from the enormous amount of unstructured, human-generated data to drive more informed business decision-making,” added Tim Barker, Chief Product Officer at DataSift. “We are thrilled to partner with Falcon Social on Facebook topic data and provide end users with actionable insights, all with our privacy-first approach.”