Dig These Digital Developments: From Brews to News


Big Boost for Video Ads with Content That Touches People

Heineken‘s Twitter videos–#SubwaySymphony–has been engaged with 1.1 million times on the social site. The engagement rate hit 14%–way, way up from the brand’s previous benchmark of 5%.

More Money Going to Digital

Standard Media Index–they track 80% of the largest US agencies–say domestic digital ad spend rose16% from October ’14 to June ’15; a year-over-year boom of $3 billion.

Face Facebook Facts–It Rules

Facebook has over 1.3 billion mobile users–that’s 1 BILLION more folks than on all of Twitter. And Facebook’s Q2 earnings results were $4.04 billion in revenue and $719 million in profits. Ad revenue was up 43%.

A Little Birdie Told Us…

Twitter‘s second quarter ad sales were up 63% percent year-over-year.

More cool news about all this on AdAge.



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