comScore, Inc., a global media measurement and analytics company, announced that comScore validated Campaign Essentials™ (vCE®) is now widely available to U.S. Google DoubleClick customers across DoubleClick Digital Marketing and DoubleClick for Publishers. comScore vCE in DoubleClick is the first independent audience delivery evaluation solution to be directly integrated into Google’s ad server. The solution provides media buyers and sellers with near real-time access to audience delivery metrics – including reach, frequency and GRPs — for digital display and video campaigns that are directly comparable to TV and other traditional advertising.
“Our goal is to help our clients measure every moment that matters,” said Neal Mohan, VP, Video & Display Advertising, Google. “Collaborations like this one with comScore help us deliver on this promise and give our advertisers and publishers the actionable insights they need to connect with their audiences across screens.”
The comScore and Google partnership was initially announced by Neal Mohan at the IAB Annual Leadership Meeting in February 2014. As part of the beta exit, comScore vCE in DoubleClick now also includes several new features such as intuitive audience dashboards for quick analysis and optimization.
“We’re proud to bring easy-to-use technology integrations to our clients through partners like Google, giving media buyers and sellers the cross-media comparable insights they need to understand whether they’re reaching their target audiences across screens,” said Serge Matta, President and CEO of comScore. “This partnership also reflects our commitment to deliver our independent data to clients through the tools they use every single day. With comScore’s independent measurement directly integrated into DoubleClick, we’re streamlining clients’ workflows and giving them the data they need in near real-time, right in the tools they use to manage campaigns.”