On Thursday at VidCon (see our related news story today), Susan Wojcicki, CEO of YouTube, announced the company was launching a new design for it’s mobile site and apps. There’ll be a three-panel format to make it easier for people to find new videos to watch — and add to the time they spend watching YouTube, which is already up 60% year-over-year.
The update – available now on Android, mobile web, and soon on iOS – introduces three new tabs:
• Home: Easily explore and discover videos you’ll love with recommendations based on your watch history as well as playlists personalized just for you.
• Subscriptions: Find the latest videos from your favorite channels and creators on the new Subscriptions tab. And to help make sure you never miss an upload, you can now tap the bell icon on the channels you love to get a notification as soon as a new video is posted.
• Account: Check out your playlists, watch history, and the videos you’ve uploaded all in one spot.
You can also now watch full-screen vertical videos with just a single tap for the very first time.
According to YouTube: “YouTube isn’t just about enjoying videos; it’s a place to express yourself and show the world what you love. With the redesigned app you can take your creativity to new levels using a new set of video creation tools. You’ve got an amazing camera in your phone or tablet, and now you can trim your footage, tint the image with filters, add music, and upload – all inside the app.”
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