Will Netflix be the primary driver of that growth and what impact will new entrants have? What role will niche offerings play and what categories are most likely to succeed?
Ooyala and Vindicia, in partnership with international research and consultancy firm MTM, conducted a study with 45 senior industry executives to answer those questions and more. See their forecasts and predictions in this free research report: Prospects for Premium OTT in the USA: A snapshot of industry perspectives on the evolution of the market.
Publishers / Marketers: Are you ready to cede control to social media for faster loading articles? While digital publishers and marketers are increasingly relying on social media as a distribution channel, research from Forrester shows that US adults are twice as likely to sign up for emails to stay in touch with a brand as they are to interact with the brand on Facebook, and Facebook posts are delivered or seen only 2% of the time, while emails average 87% deliverability.
Maybe that’s why, since it became available to the general marketplace last January, RevenueStripe has grown rapidly. It appears in 1.5 billion emails a month and is inserted into the marketing communications of more than 50 publishers, such as Ziff Davis, Prime Publishing and Hearst. Based on the company’s proprietary machine-learning algorithms and history of serving engaging and interactive emails, RevenueStripe matches the right content with the right user based on device, time, location and user click behavior. With average click-through rates improving by 20% or more and email revenue as high as $6-8 per thousand opens, publishers are benefiting from a monetization vehicle with strong engagement metrics.
“By providing our readers with content they want to read, RevenueStripe is delivering better user engagement metrics while generating an incremental revenue stream for Hearst,” said Charlie Swift, VP Strategy & Marketing Operations, Hearst Corporation. “RevenueStripe allows us to better monetize our digital and subscriber assets.”
“Based on our proprietary email marketing technology and experience engaging users via email, PowerInbox is uniquely positioned to manage content recommendations in this channel,” said Jeff Kupietzky, CEO, PowerInbox. “The success of our RevenueStripe content recommendation solution has been validated by the multitudes of brands working with us, and we’re pleased that they are seeing higher engagement along with a new source of revenue.
Wounded Warrior Project Wins Marketing Award
The Direct Marketing Fundraisers Association has awarded its 2015 Package of the Year Award to Wounded Warrior Project® (WWP) for a direct mail package, “STEP UP”, conceptualized with its agency True North Incorporated. STEP UP received top honors from a record field of 42 fundraising creative concepts across a wide variety of nonprofit organizations and on- and off-line channels. STEP UP also won first place in the Renewal/Appeal direct mail package category.
STEP UP was mailed to a file of WWP donors who hadn’t contributed to the organization in over 3 years. Highly personalized to remind recipients exactly how long it had been since their last donation, STEP UP recounted the courageous and inspiring stories of several wounded service members. Throughout the concept, calls to action were presented as direct questions asking whether or not the donor wanted to continue helping our wounded heroes. By sending in a new gift, these donors were answering ‘YES’.
“Wounded Warrior Project is honored to have been recognized by the DMFA and their member organizations,” said John Hamre, direct response executive vice president for WWP. “So many organizations are doing such great development work and that makes this honor even more meaningful. True North brings so much enthusiasm to our lapsed program. It’s great to work with them.”
“We were already proud that Wounded Warrior Project responded so positively to this bold new concept and to see it perform at a high level,” said Matthew Brown, Account Director at True North. “We’re especially thrilled that the industry has now recognized it as the best package of the year.”