Kantar Media’s collaboration with BISCIENCE, a global competitive analytics firm, creates insights into cross-channel digital coverage, including display, online video, mobile and programmatic intelligence.
Kantar Media, a strategic advertising intelligence firm, announced its investment in BIScience, provider of AdClarity, a digital media intelligence platform specializing in cross-channel and global digital media monitoring, planning, and optimization.
The collaboration brings a number of new services to clients including expanding to new channels and the uncovering of behavioral and contextual competitor targeting in more than 120 countries.
“With our shared global reach, dedication to delivering strategic media intelligence insights and focus on innovating cross-platform and programmatic measurement, Kantar Media represents an ideal partner for us to collaborate with,” says Kfir Hod Moyal, CEO and Co-founder of BIScience. “There is a dire need in the marketplace for the continual evolution of digital measurement. Working with Kantar Media will enable us to address those needs in the most synergetic, effective, and timely manner while empowering clients to make the most out of their digital investments.”
The combination will allow Kantar Media to tap on the daily monitoring and tracking of more than 500,000 unique publishers and mobile apps across 22 million publisher pages worldwide–plus, monthly monitoring and tracking of more than 14.5 million campaigns in over 35,000 ad platforms.
“Digital and programmatic are increasing in importance,” says Andy Brown, Chairman and CEO of Kantar Media, “and adding BIScience’s capabilities to our existing portfolio represents an exciting development for our clients, the marketplace, and the businesses we operate.”