The leadoff session at the recent VideoNeuz Video Ad Summit addressed the question: Is ad spending a zero sum game with advertisers shifting spending from TV to video?
Scott Ferber, Chairman and CEO of Videology, argued that in fact the opposite is happening and made a case for convergence of TV and video, with data playing a key role in making this happen.
Joining Scott to discuss the topic were Andrew Feigenson (Managing Director, Digital, Nielsen), Kris Magel (Chief Investment Officer, Initiative U.S.), Melissa Roberts (GM, Enterprise Solutions, FreeWheel) and Brian Wieser (Senior Analyst, Pivotal Research Group). The group dug into the convergence-divergence question from all angles.
And some of the data was captured in the following slide show.