Sizmek Picks: Ads of the Week for June 15th – 19th

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Stand-out ads go that extra mile, pushing functionality just that little bit further to engage and inspire. These ads of the week all have that added bit of creative or interactive oomph that makes them capture the imagination.
 
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Campaign Name: Pitch Perfect 2

Country: Germany

Advertiser: Universal Pictures

Media Agency: PHD Germany

Creative Agency: Tagueri Media GmbH

Publisher: Ströer Digital Media GmbH

Link to ad:

This ad layers feature upon feature to create a multi-layered interactive experience for fans of Pitch Perfect 2. Using the billboard fireplace format, the unit has an interactive image generator that lets the user add his or her own face to the cast (and share the results!)
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Campaign Name: Vodafone Audience Takeover

Country: Germany

Advertiser: Vodafone

Media Agency:
Xaxis DE

Creative Agency: Cynapsis

Built Using: Ad Builder for Flash

Link to Ad:

Why stop at expandable when you can go for an Audience Takeover? This interstitial video format scales dynamically to utilize the entire browser space. A big storyline and big format make this a winner for Vodafone.
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Campaign Name: Taken 3 Takeover

Country: UK

Advertiser: Twentieth Century Fox

Media Agency: Vizeum – 20th Century Fox UK (HE)

Creative Agency: Substance UK

Publisher: IGN UK

Built Using: Ad Builder for Flash

Link to Ad:

This ad for Taken 3 offers plenty of action and star power as an animated billboard, but the creative team took it to the next level, making it expand to an HPTO with full video trailer, ticket purchasing and more.

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Campaign Name: Volvo XC90

Country: UK

Advertiser: Volvo

Media Agency: V Mindshare Interaction UK

Creative Agency: GroupM – EHS Brann

Built Using: Ad Builder for Flash

Link to Ad:

Two synchronized ads give the new Volvo X90 multiple points of interest. The user can control the sun to highlight the car’s features, while the polite banner provides a path to the Volvo site.
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