Moviepilot and Nativ.ly Deliver Dinos & Customers to Totino’s
Moviepilot, a leading fan entertainment site, partnered with branded content marketing firm Nativ.ly to deliver mass impressions around Totino’s Pizza Rolls, hooked to Jurassic World. So far, the campaign has resonated with Moviepilot’s audience generating more than 20K reads on the site with content that takes an irreverent look at Jurassic World’s star Chris Patt as an equivalent of a pizza roll. Here’s a link to the native piece.
BHG.com Relaunches To Boost Mobile Accessibility
Better Homes and Gardens (BHG), a lifestyle brand reaching 50 million consumers a month, today re-launched the popular website BHG.com with new features designed to improve mobile accessibility and advertising integration. Outfitted with responsive design, integrated social sharing and increased page speed, the new BHG.com boasts an enhanced user experience with a focus on fresh daily content, video promotion and increased ad visibility.
“BHG.com has seen explosive growth in mobile usage, with mobile visits nearly doubling since this time last year,” said BHG Digital General Manager Lory Stewart. “To keep pace with these shifts in consumption and access patterns, BHG.com is integrating a mobile-first strategy, along with a host of enhancements designed with the mobile user in mind.”
According to 2014 comScore data, BHG.com reports an average of 9 million unique visitors monthly, with 50% of users entering the site through mobile devices. “BHG.com has seen an exponential growth in traffic from social sources, which plays into the look, feel and functionality of the new BHG.com,” Stewart added. “It’s all part of our overarching strategy to ensure maximum usability, engagement and reader-friendliness, no matter the entry point.”
New additions to BHG.com include:
• Mobile-first modern design that is clean, beautiful and refreshing with an emphasis on BHG’s rich imagery.
• Fresh content delivered daily, enhanced exploration, and discovery through improved navigation and content placement.
• Expanded social sharing and functionality through strategically placed modules, enabling users to share BHG content instantly via Facebook, Twitter, Pinterest, Instagram, etc.
• Native content and video ad integration through Selectable Media – the engagement-based, cross-platform advertising company acquired by Meredith in early 2015.
Of new opportunities in the advertising space, Marc Rothschild, Senior Vice President of Meredith Digital www.meredith.com said, “Brands continue to gravitate towards partners that combine innovation and quality with scale. Meredith Digital now reaches over 70 million unduplicated consumers every month, and the BHG.com refresh provides the quality advertisers expect, offering consumers a rich, socially enabled experience across all devices.”
Viewbix Hires Rob Tariche to Lead Eastern Sales
Viewbix, a leading video engagement platform, today announced the appointment of digital media sales expert Rob Tariche to lead Eastern Sales in the US. Tariche is charged with expanding the company’s client base as well as client management in the Eastern US region.
Tariche previously worked at Adgent Digital (AdTouch) in premium sales, where he helped raise revenue 20 times over the course of five years while managing a team of sales executives across the country. Prior to AdTouch, Tariche served as a top sales person at SoHo Digital, Orbitz Worldwide, and CBS. At Orbitz Worldwide, Tariche was one of the first Northeast Sales Managers and helped established Orbitz’ advertising footprint in the greater NYC area.
“This crucial hire comes at a critical moment for Viewbix as we’re seeing increased demand for our video engagement platform,” said Jonathan Stefansky, CEO and Co-Founder of Viewbix. “With Rob’s successful background and years of experience in the digital media field, he will be both be a powerful asset to the company and benefit our brand clients.”
“I’m excited to join Viewbix at a time where video advertising continues to grow everyday. Brands who Viewbix their videos can take their video advertising investment to the next level by adding interactive features that drive real engagement beyond the view,” said Rob Tariche. “I’m excited to be helping brands utilize this technology that takes just minutes to implement, and creates significant gains for their video ad campaign goals.”
Marketing services company Connexity Inc. acquires PriceGrabber
Connexity has acquired PriceGrabber and the combined company will be one of the world’s largest sources of high intent shopping leads that result in over $2 billion in annual sales for retailers and brands.
PriceGrabber’s expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from leading online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com.
“We are pleased to combine forces with one of the most respected lead-generation companies in retail,” says Bill Glass, CEO of Connexity. “Our two companies are industry pioneers and putting these exceptional teams together is going to create a powerful retail marketing platform for the future.”
Retailers will benefit from having to manage only a single channel which will both simplify their performance marketing efforts and increase sales. “Online marketing is complicated, especially with so many distribution channels and sub-channels. Connexity’s broader mission is to simplify customer acquisition and retention for retail-focused marketers. This is a great step forward toward that goal and will give retailers seamless access to multiple selling platforms,” says Mr. Glass.
According to multiple sources, this acquisition will make Connexity by far the second largest product listing lead generation channel for retailers after Google and more than twice as large as similar channels or networks in other companies such as Amazon and eBay.
“For consumers, this combination will maximize the breadth and depth of product content within both our comparison shopping sites and our syndication network. For publishers, it will create a simplified solution to get their product content and monetization from a single API or feed, creating efficiency in the channel, and simplifying tracking and reporting,” adds Mr. Glass.
“Connexity is broadly recognized as a leading marketing partner for retailers. We are excited to bring our scale, our publisher and retailer relationships, our technology platform and our talent to continue building an even more powerful retail marketing platform,” says Jeff Goldstein, President of PriceGrabber.
Terms of the acquisition will not be disclosed.