Pixalate, Inc.,the leading data intelligence platform, today released its April 2015 Global Seller Trust Index™— the rating standard for programmatic advertising. It includes the addition of Malware Risk Exposure™ and Internet Advertising Bureau (IAB) Verticals.
These enhancements allow media buyers to objectively measure inventory quality and security risk of sellers. This new analysis revealed that more than 70% of sellers are exposed to malware-driven ad fraud and one in 20 Internet users were infected. The monthly Pixalate GSTI™ is based on an analysis of 100 billion ad impressions, 350 million IP addresses and more than 400 programmatic sellers.
Other key findings include:
● Overall, OpenX ranked the highest, overtaking Google AdExchange from the previous month.
● Of the top 12 industries tracked, OpenX and Rubicon led in five categories each, while Google AdExchange came in third place, leading in two categories.
● Technology and computing was the industry with the most malware accounting for 30 percent of malware traffic.