Fluent Says Mobile Boom Is, Well, Less Loud!


Fluent, a digital advertising network and insights vendor, has released a report that shows mobile interactions—clicks, video plays, etc.—are down 2% in Q1 2015 compared to Q4 2014.

* 58.2% of Fluent’s Q1 interactions took place on mobile devices; 60.2% did in Q4 2014. BUT… mobile is still beating desktop.

Jordan Cohen, chief marketing officer at Fluent, said, “We believe that mobile growth has leveled out, with the mobile-desktop split stabilizing at 60-40 in mobile’s favor, at least for the next few quarters.” That’s because tablet sales are slowing and smartphones are everywhere–so explosive growth isn’t as possible anymore.

Other news from the Fluent report:
*Android was the dominant mobile operating system in the first quarter, accounting for more than two-thirds of all mobile interactions on his ad network.
*Android’s lead over iPhone iOS is especially obvious among men (74.8%) and the 25-to-44-year-old age group (72.5%).
*Females were a bit more likely to be on mobile than males.
*And 18-to-24-year-olds skewed heavily toward mobile.


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