Netmining, a provider of programmatic data-driven targeting solutions, announces its partnership with Moat, a SaaS analytics and intelligence firm, to provide clients with enhanced insights for more effective digital marketing. The new reporting capabilities include detailed analysis and at-a-glance reports on ad marketing activity, performance and audience quality, as well as more than 30 additional metrics.
“We have found that more of our clients are looking for a deeper view on their metrics—specifically engagement metrics beyond the click,” said Christopher Hansen, President of Netmining. “Our partnership with Moat allows us to have conversations with marketers and their agencies about in-view impressions, in-view time, interactions and interaction time—providing a better understanding of true audience engagement.”
While Netmining has been providing robust analytics to industry clients for nearly a decade, the partnership represents a significant expansion of reporting services. Marketers and their agencies, who rely on Netmining for targeted audience-based ad marketing executions, will now see expanded reporting benefits, including analysis of specific exposure and actions as well as of mobile and video executions.
“As the landscape for programmatic and performance solutions continues to evolve, it’s essential that we all do our part to raise the bar on measurement and challenge the norm in order to understand a more complete picture of consumer behaviors,” said Moat President Aniq Rahman. “It’s a pleasure to partner with companies such as Netmining, already a leader in the space—to help take high-performing brands and their agencies to the next level of understanding.”