Here’s an Idea: Go for Lifetime Value to Boost Conversion Rates

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Yieldr is taking a new approach to digital advertising by focusing on lifetime value and the cyclical customer journey rather than siloing upper and lower funnel campaigns, according to their CTO Niels Baarsma. Here, their infographic breaks down the benefits of integrating prospecting and remarketing into a holistic approach, including a 66% increase in conversions compared to just doing remarketing.

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