Teads, the inventors of outstream video advertising and a global monetization platform for publishers, was awarded the Grand Prix, ‘Best Overall Experience’ in the IPA Digital Media Owners Survey 2015, far ahead of big industry players such as Facebook and LinkedIn.
The survey asked all UK media agencies to rate vendors on their performance and is a key indicator of the quality of service currently on offer in the market. Teads topped the list with over 84% of those surveyed stating that working with the company was a good experience. Facebook and LinkedIn were bottom of the list with just 42.2% and 37.5% rating their service experience as good. The full report can be downloaded here.
This recognition highlights the quality of service offered by Teads, underlining the innovation and effectiveness of its video advertising solutions and is a great testament to the continuous growth and expansion of the company which opened a new office in Tokyo, Japan last month.
Rebecca Mahony, CMO at Teads comments, “We are extremely honored to be recognized and ranked so highly by our incredible clients. It’s through their support and enthusiasm for our outstream video solutions that we feel especially motivated to continue improving the quality of today’s digital video industry. To maintain these high standards, we push innovation in every aspect of our business ensuring that video advertising is premium, viewable and brand-safe.”
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Publishers such as Reuters, Forbes, Slate, Die Welt, Il Messaggero, L’Express, The Washington Post, The Guardian and Nikkei work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies such as Google, Samsung, General Motors, BMW, Unilever, P&G, Cartier and Emirates Airlines can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through our managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices.