New work from Deutsch NY, titled: “The Benzacs” – a teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all the fun, friendship and day-to-day teen drama—including the ultimate goal of clearer skin. The advertiser is a new over-the-counter (OTC) acne treatment Benzac® Acne Solutions.
The Instagram series features:
More than 80+ pieces of original content
15-second Instagram videos
22- episodes released over a 3-week timeframe via @BenzacAcne Instagram handle
“Meet the Benzacs” is a national TV and digital campaign, with commercials airing on top teen networks including TeenNick, MTV, MTV2, Comedy Central and ABC Family.
Fun facts about Instagram:
Millennia’s spend 439 minutes per month on the platform
Instagram is the most popular social platform among teens, with more than three-quarters of teens using the app
Instagram users interact with brand posts at double the rate of Facebook users