DoubleVerify Launches New Programmatic Targeting Solutions with The Trade Desk


DoubleVerify, a leader in digital performance solutions, today announced that the company’s pre-bid digital targeting solutions — DV Pre-Bid IQ — are now integrated for advertisers using The Trade Desk programmatic media buying platform. DV Pre-Bid IQ authenticates an ad impression, before it is bid on, to ensure it is delivered in a viewable, brand-safe and fraud-free environment.

“As a buyer’s platform, we are committed to ensuring that our clients have access to the full range of levers and controls for the campaigns they run globally,” says Jeff Green, founder and CEO of The Trade Desk. “Our partnership with DoubleVerify equips our clients with pre-bid brand safety and contextual targeting, as well as MRC-accredited viewability metrics for display and video, and protection in the fight against fraud. We’re pleased to continue our work with DoubleVerify on behalf of our clients worldwide.”

“We are excited to partner with The Trade Desk and jointly provide a world-class programmatic digital media buying solution,” said Wayne Gattinella, CEO of DoubleVerify. “With DV pre-bid targeting, advertisers can be confident their brand values and performance objectives are aligned before the media commitment is made.”

DV Pre-Bid IQ is an integral feature of the DV Impression Quality suite of services that evaluate the quality and effectiveness of each impression in a digital ad campaign. DV Impression Quality solutions maximize performance across five critical dimensions – ad viewability, brand safety, fraud protection, impression delivery and ad prominence – that give brand advertisers and media sellers a comprehensive view of the quality and effectiveness of their digital media.

The DV Pre-Bid IQ targeting suite is now available on The Trade Desk, AppNexus, and DoubleClick Bid Manager.


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