Sizmek Picks: Ads of the Week–April 13th – 17th

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In any language, interactive video spells engagement. This week we travel the globe with ads in French, English and Turkish that showcase the universal appeal of great video and rich interactive options. So, haydi gidelim/allons-y/let’s go!

 
Campaign Name: Leroy Merlin DIY

Country: France

Advertiser: Leroy Merlin

Media Agency: HAVAS DIGITAL FR

Creative Agency: SIZMEK

Publisher: CANALPLUS.FR

Link to ad:

This relatable VPAID ad from French home improvement chain Leroy Merlin uses a hapless homeowner to promote its in-store DIY courses. Users can click through any time to visit the site and learn more.
 

Campaign Name: Raymour and Flanigan Sidekick and Billboard

Country: USA

Advertiser: Raymour and Flanigan

Publisher: Undertone

Built Using: Ad Builder for Flash

Link to Ad:

This sidekick and billboard combo format tracks over 64 types of interactions with this Raymour & Flanigan furniture ad. The ad expands into a store locator with features for Pinterest pin-through, a room planner, project quiz, photo gallery and more.

 

Campaign Name: Dreamworks Presents: Home

Country: Belgium

Advertiser: 20th CENTURY FOX (TH Belgium)

Media Agency: Isobar BE

Creative Agency: Thinkjam UK

Publisher: RTL Mobile BE

Built Using: Ad Builder for HTML5

Link to Ad:

This ad for Dreamworks’ new animated film, Home, combines in-unit animation and video with a click-through to the full trailer.

 

Campaign Name: 1 Jean 1 T-shirt

Country: Turkey

Advertiser: Mavi Jeans

Media Agency: Mindshare TR

Publisher: KanalD

Built Using: Ad Builder for Flash

Link to Ad:

Turkish superstars Kerem and Serenay are the stars of this cool ad for Mavi Jeans. The video ends with an option to view more of Kerem’s jean-and-t-shirt collection for men or Serenay’s for women.
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