Ooyala’s Q4 2014 Video Index Report

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Ooyala has released its Q4 2014 Video Index Report. Some of the highlights include:
• Mobile viewing grew 16x since 2011

• 34% of all video plays in Q4 were on tablets and smartphones

• Tablet and smartphone plays grew 2x in the past year, 5x since 2012, and 16x since 2011 Ad impressions follow suit.

 

• Tablets have the highest ad completion rates for broadcasters, followed by PCs and mobile phones Long-form videos becoming more popular

• Tablet users spend most of their time (70%) watching video longer than 10 minutes

• Connected TV users spent 41% of their time watching videos longer than 60 minutes