NEWS BITS: Blab’s New Crystal Ball; adMarketplace Gets a New VP; Adaptive Medias Speeds up Ad Serving

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Blab Inc. offers a predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance. They have just announced availability of the first system to enable digital marketers/brands to influence Twitter search rankings on Google. Twitter and Google recently made tweets more easily searched within Google.

Blab pinpoints trending conversations relevant to a brand, then discovers the trending keywords associated with each of those topics, enabling the Brand to embed and include those keywords in its tweets and increase its rankings when searched.

Blab alerts Brands to specific content opportunities as well as trending themes and keywords. Additionally, the system predicts when and where conversations will grow to optimize campaigns while in-flight. The mantra: build and curate content around trending conversations and embed the themes and keywords in your campaigns.

Companies can also blend Blab’s predictive social data with Google Analytics and their CMS data to further help brands get their tweets to rank high in organic Google searches.

“Blab answers the questions, ‘What is my target audience talking about today?’, ‘When and where are these conversations predicted to grow?’, and ‘What is the best content, ad, or social post to place to maximize my campaign ROI?’ Marketers can now impact Search results in a way never before possible. We’re bringing the power of predictive social intelligence together with segment interests and Search keywords to put control back into marketer’s hands,” said Randy Browning, Blab CEO.

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adMarketplace, the largest search advertising network outside of Google, today announced Julie Greenhouse will join the company as the new senior vice president of advertiser sales and services. Greenhouse brings over 20 years of digital media sales expertise to the company. In her new role, Julie will be responsible for building and strengthening relationships with brands and agencies, guiding the sales strategy, and leading the sales and services teams.

Greenhouse joins adMarketplace from Yext, where she served as senior vice president of enterprise sales. Prior to Yext, Greenhouse held senior leadership roles at Wayin and ShareThis, as well as upper-level sales management roles at AOL, Yahoo, Deja, and GeoCities.

“I’m excited to join the adMarketplace team, and I can’t wait to be a part of everything going on here,” said Greenhouse. “adMarketplace has an amazing product, and has built a very strong publisher partner base. I look forward to supporting the sales team as we continue to grow the company’s thriving advertiser relationships.”

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Content syndication and monetization company Adaptive Medias, Inc. deals in programmatic advertising across mobile, video and online display. It has released its enhanced version of Media Graph to enable faster delivery of video content and ad serving. The enhancements made to Adaptive Media’s platform include:

HTML5 (Fully Responsive)/Flash-Friendly Video Player: Users can easily and effectively deliver and monetize digital content across all screens and devices through one centralized location with a new player that is lighter, faster, and mobile capable.
Easy Interface:
Users can navigate through an elegant, simplified UI to monetize their ad operations and organize workflow.
Collaboration Tools for Cross-Account Features: Users have the flexibility of connecting with publishers from different accounts, which includes sharing of video playlists and syncing players across multiple sites.
Dynamic Playlists: Users can manage dynamically updated video playlists, which show optimal video content based on their interests. Advertisers are matched together with relevant content based on keywords, length, and vertical.
White Label Branding: Users can establish their own platform around their brand and clientele.
Compliance Tools: Users can implement dynamic block lists that supervise behavior of third-party creatives.
Ad Serving DNA: Cutting edge server technology built directly into the Media Graph platform, resulting in increased revenue by delivering the fastest ad load times.

“Today’s digital video economy is messy, complicated, and inefficient, which makes it hard for online publishers to navigate,” said SVP of Product and Technology Omar Akram. “Specialized service providers are useful to an extent, but they weren’t conceived to integrate with others. Our enhanced platform streamlines the balance of content, audience, and revenue. Users can easily leverage our video player technology, massive library of video content, and ad serving capabilities all in one system.”

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