News Bits: Allstate’s Takeover Ad at March Madness–It’s Mayhem; Leadspace Doubles Customer Roster; Simulmedia and DoubleVerify Hires

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Flashtalking, Allstate, and their creative agency have launched another takeover ad on the Bleacher Report for March Madness. It’s being updated live, based on live events.

Allstate’s famous Mayhem character is the perfect fit with March Madness because the unexpected can happen in life and the unexpected will happen during the tournament. Allstate’s sponsorship of the bracket area of Bleacher Report provided the perfect placement for Mayhem to deliver live updates about busted brackets throughout the tournament with a Vine video to accompany each update. There is dynamic text in the unexpanded ad as well as the expanded ad that can be updated in seconds once Mayhem ensues.
• The unexpanded unit is dynamic and able to update via Fast Feeds and the expanded is as well. The ad will auto expand on the first impression and will be click to expand after that.
• These videos were on Vine from last year, but they downloaded each video, sent them to Flashtalking, and now they are instant ad versions – meaning they will be changed to match the copy that the group decides to execute.

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With B2B predictive analytics increasingly becoming a requirement for all B2B marketers, Leadspace is quickly gaining traction with triple quarter-over-quarter revenue growth in this fast growing market, estimated to be worth more than $2bn in the next three years. Leadspace announced today it has passed 100 active customers, including companies such as Oracle, Kenshoo and RingCentral. Customers are seeing an average of $50 generated in net new pipeline for every $1 spent on Leadspace and upwards of 70% improvement in conversion rates.

Leadspace delivers end-to-end actionable intelligence at both the company and individual level. This exclusive combination of real-time contact discovery, data management and lead scoring in a single solution provides laser-like targeting accuracy and accelerates customer engagement to drive millions in new pipeline.

Through a new partnership with Madison Logic Data, the largest source of B2B intent data, Leadspace gives marketers visibility into the hot topics target companies and individuals are researching and, in turn, helps them score and prioritize leads for immediate action and unprecedented time-to-pipeline. “By bringing together best in class insight and intent data at the individual level, Leadspace’s clients are starting to see the predictive analytics really pay off in both net new pipeline creation and improved conversion rates,” said Doug Bewsher, CEO Leadspace. “Predictive Analytics is moving rapidly from the realm of early adopters, to a must have requirement for every B2B marketing team”

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Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced that Adam T. Quinn has been promoted to Director, Advertising Sales from Senior Account Executive, a post he has held since joining the company in March 2014.

“Adam continues to demonstrate his capacity to grow revenues and renewals through key account relationships. We look forward to his continued success as we roll out our focus on delivering better business outcomes for our customers,” says John Piccone, Simulmedia’s Chief Revenue Officer and to whom Mr. Quinn reports.

Before joining Simulmedia, Mr. Quinn was an Account Executive with Turner Sports for two years based in San Francisco and before that a Sr. Account Executive with Google. Earlier in his career he was with ESPN in San Francisco and New York; OMD in New York and MediaCom, also in New York. He is a graduate of Florida State University.

They also have announced that Ethan Rapp has joined the company as Senior Vice President Program Management, responsible for the company’s Closed Loop Measurement programs. Mr. Rapp comes to Simulmedia from At Peak Resources, a company preventing injury and increasing participation in youth sports via mobile technology, which he co-founded; he was Chief Insights Officer since May 2013. Before that, he also co-founded and was a partner in 3DAccountability, a custom media and marketing research firm and earlier, co-founded Marketing Evolution, a firm that revolutionized cross media optimization for advertisers and agencies. Mr. Rapp’s media career includes Senior Vice President for Knowledge Networks (Acquired by GFK); Director of Custom Research for Conde Nast Publications; Vice President of Research for AOL when it was part of Time Warner; and a number of positions with DoubleClick, Inc including Product Sales Director, Director of Research, and Research Manager.

“Ethan brings to Simulmedia deep experience in marketing effectiveness as well as developing insights and analysis that help define new media paradigms,” says Mainak Mazumdar, the company’s Chief Science Officer. “As we expand our commitment to delivering and guaranteeing business outcomes for our clients, we now have a leader who can articulate the insight and prove the value we deliver.”

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DoubleVerify, the recognized leader in digital performance solutions, today announced that AJ Kintner has joined the company in the new position of Vice President, Strategic and Platform Sales. Kintner is a recognized industry veteran with a strong track record of driving new business for emerging ad tech companies that include Invite Media/Google, Right Media/Yahoo! and Atlas. In his new role with DoubleVerify, Kintner will focus on accelerating the company’s programmatic and platform revenues, especially among pre-bid buyers and agency trading desks.

“AJ brings a wealth of knowledge and relationships across the digital ecosystem, with a clear understanding of the opportunities to advance the impact of programmatic media,” says Mark Pearlstein, Chief Revenue Officer at DoubleVerify. “With AJ now on board we are well positioned to accelerate the success of our DV Pre-bid IQ product suite with our brand advertisers and platform partners.”

Kintner joins DV from Adaptly, a technology company focused on paid social media. Kintner started his career in 1999 in media operations with Avenue A, and later moved to NYC to help increase the adoption of the Atlas technology across media agencies. He joined Right Media as an Account Executive in 2004, which evolved into a larger role at Yahoo!. Kintner joined Invite Media in 2009 as VP of sales, and after their acquisition by Google, he played a strategic role for their programmatic media.

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