News America Marketing (NAM) announced the addition of a new product to their portfolio, News America Programmatic Advertising, thanks to a partnership with OwnerIQ, the leading digital marketing solution for retailers and product brands. The new product provides NAM clients with a robust, audience-centric and response-driven digital display product. The unique blending of NAM’s geo-scoring system with OwnerIQ’s expansive shopper data allows for precise delivery of impressions to the right individuals. News America Programmatic Advertising is available immediately.
“We pride ourselves on being the premier marketing services partner to leading CPG marketers and retailers,” said Henri Lellouche, SVP, Digital, News America Marketing. “Partnering with OwnerIQ enables us to further solidify that relationship by offering our clients the ability to precisely target shoppers online based on evidenced product interest.”
The platform begins with identifying the optimal geography, utilizing a multitude of inputs including store location information, demographic insights, point of sale data, third party research and many other sources. Then, through NAM’s strategic partnership with OwnerIQ, insights into the brand and product interactions of 200 million active shoppers are analyzed for shopping behavior to target specific shoppers. Those uniquely combined insights allow News America Marketing’s programmatic solution to deliver both the relevant data and premier technology to allow clients to act upon that data.
“Our clients are looking to capitalize on the opportunities available in digital channels,” said Marty Garofalo, CEO, News America Marketing. “Our partnership with OwnerIQ will allow us to offer News America clients a new tool to accurately reach the online audience that they are seeking.”
“We are excited to be partnering with an industry leader like News America Marketing,” said OwnerIQ CEO, Jay Habegger. “News America brings the experience that comes from having a long-term understanding of the marketplace, both CPG and retail, and its data adds tremendous relevance to our digital offerings, resulting in a product that offers unique value to our clients.”