Over half of time spent online is now spent on mobile devices. This presents a tremendous opportunity for marketers to reach their customers throughout the day, whenever they may be browsing. But there is an all-too-common barrier: many mobile devices and some browsers do not currently support Flash. That’s why we’re introducing a way to automatically convert Flash ads to HTML5, giving advertisers better access to the portion of Google Display Network inventory that is HTML5-only.
Eligible Flash campaigns, both existing and new, will now be automatically converted to HTML5 when uploaded through AdWords, AdWords Editor, and many 3rd party tools. This is one of several mobile ad formats and tools we announced in September.
With this new tool plus our best practices and versatile mobile ad formats, we’re making it easier for marketers to deliver beautiful display ads that just work — regardless of screen or device — ensuring a better experience for both consumers and brands.