Rapt Media today announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ’s original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film, and digital video offerings based on the company’s media brands.
Together, Rapt Media and CNÉ will create interactive, first-of-its-kind digital video content for CNÉ’s premium media brands that is not only proven to increase engagement, but also offers rich, insightful analytics. CNÉ will use Rapt Media’s interactive video technology platform to create interactive videos for several of CNÉ’s digital video series. The series will run on The Scene, the industry’s first platform devoted to curating and showcasing premium digital-first video content from CNÉ, and traditional and new media companies. Viewers will be able to experience CNÉ’s shows like never before by creating their own programming experience and choosing whichever topics or paths they find most interesting.
In addition to its interactive video series, CNÉ will offer Rapt Media’s platform to advertisers through new integrated marketing packages. The new packages will include an interactive play within the actual ad unit, creating a unique offering that will allow visitors to CNÉ-operated sites to view the ads in a way that is personalized and more relevant to their interests.
“CNÉ is leading creatively in digital-first innovation,” said Erika Trautman, CEO and co-founder of Rapt Media. “They are delivering the best digital video experience in an environment built to showcase premium content. We are honored to partner with them to support their goals of making a place for an audience most comfortable on the Web to discover, watch and be inspired – and now with our partnership, to also interact and engage. By adding interactivity to their native advertising and episodic programming, we are able to help them further elevate their brands to reach important digital audiences.”
“We are always looking for ways to enhance the experience for our audience and advertising partners,” said Whitney Howard, SVP, Business Development and Strategy, CNÉ. “Partnering with Rapt gives us a unique value proposition, and makes The Scene more effective in making connections between our audiences and advertisers.”