This infographic from Fluent sums up the ad play at this year’s Super Bowl. These companies who advertised during the big game for the very first time turned out, like Seattle, to be right a lot–and wrong too!
Emmanuel Probst, VP of Media & Content at Kantar
This year again the advertising industry is expected to grow by almost 4% to $563 billion, according to GroupM’s forecast. Consumers are exposed to as many as 5,000 advertisements per day, yet can hardly remember one...
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