OUCH! Pinterest to Remove Affiliate Links, Redirects and Trackers! Pinterest is a social network that’s been very good for affiliate marketers. But recently Pinterest declared, “we are removing affiliate links to ensure we’re providing the best possible experience for Pinners. Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. We believe this change will enable us to keep the high bar of relevancy and quality Pinners expect from Pinterest.”
Let’s Talk. WeChat is China’s answer to WhatsApp, Facebook, Skype and Instagram all in one. Just recently they moved to try to expand advertising. WeChat said in November 2014 it reaches 468.1 million monthly-active users—most are in China.
Will advertising work in that environment? Depends—at least so far. Posts from Starbucks typically get more than 100,000 views, others barely see the light of day. For example, when Lincoln tried to beef up its profile in the Chinese market–it’s a new player—it gathered fewer than 2,000 views in WeChat.
Friend Me! Facebook is giving retailers a new way–called Product Ads–to market to its 1.4 billion users. They call this step, “a solution designed to help businesses promote multiple products, or their entire catalogs, across all the devices their customers use: phones, tablets and desktop computers.” Businesses will be able to upload product catalogs and let Facebook generate ads for items while targeting them to users. “Advertisers can curate ads. For instance, they can highlight products that were viewed on their website/mobile app or showcase best-selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.”