Sizmek’s Picks: Ads of the Week for Feb. 9-13


In the entertainment industry, marketers are always looking to create a big splash or immersive experience that will draw audiences into their ads. This week’s campaigns show how it’s done! Whether you’re a movie lover, TV addict or a sports fanatic, these ads will leave you begging for more.

Campaign Name: CW – The Flash RTO

Country: United States

Advertiser: CW Network

Media Agency: OMD LA

Creative Agency: Illusion Factory

Built Using: Workshop & HTML5 Factory

Link to ad:
This high-impact campaign for CW’s series “The Flash” used a sleek combination of sync, Twitter and video to drive engagement. Behind the scenes, using both Flash & HTML5 in the same placement eliminated the need for static backup images.


Campaign Name: 2015 SpongeBob

Country: North America

Advertiser: Paramount

Media Agency: NA

Creative Agency: NA

Publisher: NA

Built Using: HTML5 Workspaces

Link to Ad:
SpongeBob fans (and aren’t we all?) can dive right into this unit for the upcoming release of “Sponge out of Water.” The rich unit offers up three different videos, localized features for buying tickets, and soundtrack downloads via iTunes.


Campaign Name: Shaun the Sheep HPTO Overlay

Country: UK

Advertiser: Aardman Animations

Media Agency: Telegraph

Creative Agency: NA

Publisher: Telegraph

Built Using: Flash

Link to Ad:
Aardman’s Shaun the Sheep is back – this time with his own irresistible feature film. This playful campaign features superb banner and overlay animation that sprinkles characters across the page. A full-length trailer is just a click away. Shear genius!


Campaign Name: Volvo Ocean Race

Country: Poland

Advertiser: Volvo

Media Agency: Mindshare PL
Creative Agency: Faster and Better

Publisher: Business Add Network PL

Built Using: Sizmek Workshop

Link to Ad:
Viewers get a salty taste of the thrilling, nine-month Volvo Ocean Race in this large-format video ad. The campaign showcases the world’s largest offshore race with click through to the latest Volvo models and race updates.


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