Nextopia Reveals Battle Between Online vs. In-Store Shopping Has Gone Mobile


More and more shoppers are opting to buy online instead of in-store. But why? What motivates someone to make an eCommerce purchase instead of an in-person one?

Interesting Key Points from survey:

  • 56% of consumers have used a mobile device to conduct research on products at home
  • 60% of online shoppers are happy to know that they won’t have to shop in a crowded mall or store
  • 51% of online shoppers admitted to enjoying shopping from the comfort of their own homes

Discover the reasons why people are turning to the screen instead of the mall in Nextopia’s latest infographic below:


With the start of a new year, it is anticipated that the number of shoppers making purchases online will steadily grow. To learn more about what’s motivating consumers to shop online rather than driving to the mall check out more from Nextopia.


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