NEWPORT BEACH, Calif. – January 13, 2015 – adaptiv.io and Apsalar today announced a partnership that will offer adaptiv.io’s next generation cross-channel and cross-platform data automation system for online and mobile marketing within Apsalar’s enterprise-grade mobile measurement and intelligence platform. This powerful addition to Apsalar’s current offering provides marketers with the ability to intelligently send their user data to widely used marketing systems, such as Google Analytics, Adobe Analytics, and Marketo, and to create real-time automation actions and measure user behavior.
The partnership with Apsalar will further adaptiv.io’s goal of over 25 integrations live early this year, providing mobile marketers the ability to better understand their user base acquired through specific channels, identify and retarget their best customers. Apsalar’s customers will be able to leverage adaptiv.io’s robust and flexible proprietary rules engine to automate engagement of key customer audiences to maximize ROI of their marketing spend.
David Lee, CEO and co-founder of adaptiv.io, said: “With this strategic partnership, customers can access our data automation system which, when combined with advanced analytics and segmentation tools from Apsalar, will deliver highly valuable insights into best users resulting in better targeting and engagement. We’re excited to work with Apsalar, a partner that shares our focus on app optimization and user engagement.”
Michael Oiknine, CEO of Apsalar, said: “User data management coupled with audience analysis and real-time targeting is critical to increase efficacy and maximize return on any marketing campaign. We’re proud to partner with adaptiv.io”
adaptiv.io provides integrations with multiple data sources from a growing library of third party messaging and analytics providers, such as Apsalar, through its proprietary complex event processing engine. App publishers and marketers receive real-time analysis of users, and can then create segments and access a standard set of rules or build unique events to engage users and maximize revenue.
Apsalar offers a mobile analytics & audience platform that combines a sophisticated marketing attribution suite, audience analysis, and user management capabilities to power a data-driven mobile marketing channel. Apsalar’s platform is embedded on 2.1 billion mobile devices and tracks more than 20 billion user actions per month. Apsalar’s mobile marketers can measure the efficacy of their marketing spend on more than 400 mobile ad networks, including Facebook, Twitter, iAd and Google. Leading brands including Target. NaturalMotion, 7-Eleven, LivingSocial, and 1-800-Flowers.com leverage Apsalar’s technology for their mobile measurement and audience management.