Yahoo Announces New App Install Ads Available Through Yahoo Gemini


Today on its blog, Yahoo’s VP of Product Managment Enrique Muñoz Torres annouced that U.S. advertisers with managed accounts can now use Yahoo Gemini to promote their apps across the Yahoo network.

Gemini app install ads reach more than 550 million monthly mobile users on Yahoo and beyond by appearing on Yahoo mobile web sites; Tumblr; Yahoo apps such as Yahoo News Digest, Yahoo Weather, Yahoo Sports and Yahoo Finance; as well as premium content sites through Yahoo Recommends.

“It can be hard to set your app apart from the millions of other apps available today,” said Torres. “Yahoo Gemini combines the power of high quality content, audience targeting and native ads to help ensure your app stands out among the rest. Whether you’re a big retailer trying to get consumers to use your branded app, or you’re a developer looking to reach new users for your game, Yahoo Gemini app install ads are an easy-to-use solution for promoting apps. On one simple, user-friendly UI, advertisers can use Yahoo Gemini to easily set up, manage and monitor app install campaigns.”

With app install ads available through Yahoo Gemini, in addition to the Flurry mobile app analytics suite, Yahoo now supplies brands and developers with many of the tools they need to help make their apps successful, including targeted user acquisition and best-in-class insights and measurement.

One of the program’s first advertisers, SeatGeek, the web’s largest event ticket search engine, used Yahoo Gemini app install ads as a cost-efficient way to drive app installs and saw Yahoo users making significant in-app purchases.

“Post-campaign analysis revealed Yahoo users download the app and make big purchases – transactions per users are higher than average from Yahoo user traffic,” said Matt Clunan, SeatGeek Marketing Analyst.

For more information about how you can promote your app with Yahoo Gemini, visit the Yahoo Advertising Blog.



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