Who Says You Can’t Buy Friends?

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Social Reality, Inc. specializes in automated digital platform technology and social management software for Internet advertising.  They’re boosting their social standing by acquiring Five Delta—a privately held company that specializes in the execution and management of media buys across all social platforms.

Five Delta has developed patent pending technology that will integrate into Social Reality’s SRAX (Social Reality Ad Exchange) platform and allow publishers and media buyers to benefit from the optimization of both social and Real-Time Bidding (RTB) media buys.

“We are excited to integrate the Five Delta technology into our platform,” said Chris Miglino, CEO and Co-Founder of Social Reality. “We continue to build technology that bridges the gap between social and RTB media buying, and Five Delta will help us accelerating these offerings.”

Social Reality’s SRAX is an SSP that was launched in early 2013 in order to connect online publishers with demand partners and buyers through advanced programmatic technology and RTB integration. What’s an SSP? According to Digiday: “The simple answer is that SSPs allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once. This in turn allows a huge range of potential buyers to purchase ad space — and for publishers to get the highest possible rates.”

The SRAX platform’s proprietary RTB management platform integrates social information to optimize client results from the DSP and SSP offerings. Social Reality’s GroupAd product offering is a complementary social management and tracking software focused on delivering brand advocacy and customer loyalty via an integrated dashboard, to launch, distribute and optimize social and digital media campaigns.

 

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