Meredith Corporation, the nation’s leading media and marketing company serving 100 million American women, today announced that Jill Waage has been appointed to the newly created position of Executive Editor for the Better Homes and Gardens brand, and that Oma Blaise Ford will expand her responsibilities as Executive Editor for Better Homes and Gardens magazine.
Waage and Ford will continue to report to Gayle Butler, Editor-in-Chief, Better Homes and Gardens, and Executive Vice President & Creative Content Leader for Meredith’s National Media Group.
Waage has spent the previous five years as Better Homes and Gardens’ Editorial Director for Home, where she was responsible for cross-platform collaboration; helped launch the award-winning Refresh special interest media brand; and expanded interactive tools at BHG.com. In her new role, Waage will be responsible for ensuring cohesiveness across the Better Homes and Gardens brand on its multiple platforms, including digital, video, licensing, experiential, and video creation. She will also assume oversight of content creation for Meredith Special Interest Media group.
“Jill has been instrumental in growing the Better Homes and Gardens brand in a time when magazines have expanded their reach far beyond the printed page,” says Butler. “We’ve created this new position to maximize opportunities for reaching consumers through new platforms, and we are thrilled to have Jill at the helm.”
Waage, a graduate of Drake University, joined Meredith in 1991 as an Associate Editor, where she was responsible for creating a lineup of New Product Guides for kitchen, bath, home building, and home furnishings. In her Meredith career, Waage has held a number of senior editing and management positions, including Executive Editor of over 20 Special Interest Media titles and a lineup of high-end home and décor bookazines. Waage also served as title editor of three decorating magazines, including the bi-monthly Decorating, and was the founding editor of Real+Life Decorating. She is also a frequent presenter on home building and furnishing trends for the brand.
In addition, Butler today announced that Oma Blaise Ford, Executive Editor for Better Homes and Gardens magazine, will expand her responsibilities to include oversight for the magazine’s deputy editors. Ford will also serve as the primary liaison with Meredith’s Consumer Marketing unit, which is spearheading an innovative consumer revenue transformation initiative.
“Oma has been a key creative leader, closely involved in the development and launching of our Stylemaker franchise; the expansion of our coverage of entertaining and lifestyle; and the development of our recently launched Life In Color brand platform,” says Butler. “We are excited to give her this opportunity to further expand her leadership with the magazine.”
Ford joined Better Homes and Gardens in 2002 as Senior Deputy Editor for Home Design and oversaw the magazine’s largest content area for nine years. Prior to joining Meredith, Ford was the Editor-in-Chief of Atlanta Homes & Lifestyle and Second Home. Formerly, she held positions at Southern Living and Designer’s Handbook. Ford is a Phi Beta Kappa and cum laude graduate of Davidson College in North Carolina.
Both Waage and Ford will continue to be based at Meredith’s headquarters in Des Moines, Iowa.