As Year Winds Down, Adweek Ranks The Top Ads of 2014

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Score one for advertising, and for anti-advertising too. Plenty of campaigns—in all sorts of styles, themes and textures—found the perfect formula of idea and execution to produce something brilliantly compelling in 2014.

Adweek released its of the top 10 best ads today and none disappoint. It was Droga5 and Newcastle Brown Ale’s meta takedown of the industry, and its biggest night, that represented the pinnacle of ad creativity this year.

Droga5’s Under Armour campaign with Misty Copeland also makes the top 10 list this year—the only agency with two entries.

Elsewhere in Adweek’s top 10, they have a prank (American Greetings, “World’s Toughest Job”), a Christmas ad (John Lewis, “Monty the Penguin”), and a brutal PSA (Save the Children, “Most Shocking Second a Day Video”), among others.

Four spots came from outside the United States, and fifth was made without an agency at all. Also, there’s not a single traditional 30-second spot in the bunch, as if we needed more proof that the shape of advertising is changing.
To see all the ads for yourself, check them out at at Adweek.

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