OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of digital advertising, today announced the formation of the OneSpot Content Partner Network comprised of leading content platforms and content marketing agencies. Partners who have joined the program include: Contently, Group SJR, Meredith Xcelerated Marketing (MXM), NewsCred, Sway Group and Time Inc. Content Solutions.
“The best brands in the world are working to break through the silos that separate content strategy, creation and distribution,” said Steve Sachs, chief executive officer of OneSpot. “By bringing these capabilities closer together, we and our new slate of world class content partners are making the entire content marketing value chain simpler and more effective for global brands.”
The new partner program has been formed in response to growing demand by OneSpot brand customers who have experienced strong success with OneSpot’s Content Sequencing™ capability and want more high quality, brand-relevant content to further fuel and scale their results.
“At MXM, we continuously seek innovative tools and technologies to help power our approach to content marketing. We are excited about this new partnership with OneSpot — particularly, OneSpot’s Content Sequencing engine, which will help us optimize the content experience for our clients across multiple channels,” said David Brown, EVP at Meredith Xcelerated Marketing. “We look forward to working closely with OneSpot to plan, create and measure high-quality, highly-effective content that will allow brands to connect with their consumers — ultimately leading to better engagement and results. Gone are the days of traditional purchase funnel thinking, and here to stay are brands that think like publisher.”
The new partner network also addresses the increasing demands of brands asking OneSpot to serve them at a more strategic level and to facilitate closer coordination between various aspects of their content marketing efforts.
“We’re thrilled to be a front-end content development resource for OneSpot clients looking to unlock Time Inc.’s storytelling expertise to make the most of the platform’s powerful scale and technology,” notes Time Inc. Content Solutions President, Chris Schraft. “Together with OneSpot’s strategic approach to distribution, we can provide advertisers with a single resource that helps them engage audiences across the campaign value chain.”
The new partner program offers many exciting benefits to brands including the following:
- New Access to Data and Insights
Content partners have access to OneSpot’s proprietary data and content performance insights, thereby being able to deliver editorial strategies and content development plans optimized for distribution and audience engagement from the outset.
- Service Integration
Brands engaging with OneSpot and content partners simultaneously will benefit from working with an integrated “vendor team” aligned on building audiences and driving business results.
- Combined Expertise
Brands will benefit from OneSpot and its partners’ combined content marketing expertise and best practices in key verticals such as CPG, financial services and technology.
“Increasingly, brands are realizing that creating great content isn’t enough – they need to build great audiences as well” said Contently CEO Joe Coleman. “This partnership will help our clients build owned audiences – by getting their content in front of the right people at the right time.”
OneSpot sought out and vetted content partners based on five explicit criteria:
- Editorial oversight and content quality
- Ability to produce content in a variety of engaging formats
- Ability to deliver content creation capabilities at the scale required by large, global brands
- Demonstrated expertise and qualification of outside content contributors and licensing partners
- Demonstrated success in directly servicing top global brands in high value verticals