Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo


This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a shopping head start and learn about new Black Friday deals at Old Navy, the campaign includes a dynamic display ad on the Yahoo homepage reaching consumers that visit the site on November 27th and November 28th.

“Partnering with Yahoo helped us to get the word out about our Black Friday promotions during our biggest shopping days of the year,” said Michele Schuh, Old Navy Media Director. “We were able to reach our core customer through audience targeting as well as capture significant eyeballs with an impactful creative unit on the homepage.”

The ad highlights Old Navy’s Overnight Millionaire contest, uses location targeting to indicate the distance to the closest Old Navy store, and lets shoppers know that the entire store will be 50% off on Black Friday. Old Navy is also leveraging Yahoo Audience Ads across our extended network and display ads within Yahoo Mail to highlight their latest fashions at great prices on Black Friday.



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