Integral Ad Science today announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN.
“Following successful launches in many other international markets, Integral Ad Science is thrilled to formally launch our operations in the Japanese market,” said Bryan St. John, SVP International of Integral Ad Science. “Partnering with Yahoo! JAPAN allows us to properly cater to the local market and customize the product to its specific needs. We are pleased to be working with Yahoo! JAPAN and relying on their local expertise.”
Integral has invested significant resources to develop a localized brand safety product, in collaboration with Yahoo! JAPAN, specifically for the Japanese market that takes into account the language’s complexity. Yahoo! JAPAN will be able to apply this solution to the Yahoo! JAPAN Premium DSP and, as applied, the offering will continue to grow more robust through machine learning, human verification, and other proprietary methods.
“Integral Ad Science is a recognized industry leader for its innovations in the brand safety capabilities that we’ll be applying,” said Osamu Aranami, Corporate Officer, President of Marketing Solutions Company of Yahoo! JAPAN. “We’re excited to team up with them given the need in the Japanese marketplace for this technology and the benefits it will provide to the marketers working with us.”
On the heels of this partnership announcement, Integral will open an office in Q1 2015 in Tokyo, making its full suite of products available to the Japanese market.