Mobile devices will continue to be one of the hottest channels to catch shoppers on the go this holiday season, but marketers are still behind the curve when it comes to targeting those consumers effectively. Roughly 60% of all sites are still lacking when it comes to responsive design. With upwards of 47% of emails being opened on mobile devices and pointing back to these sites, marketers need to step up their game in 2015 to not get left behind.
“Over the past few years we have seen the trend of Black Friday shoppers moving online, through information provided by the many retailers we work with,” said Sanjay Arora, Founder and CEO of Nextopia Software Corporation. “Deemed as the official start date of the holiday shopping season, Black Friday will act as a predictor for Holiday Sales for this upcoming season.”
The complete infograph can be found below:
More about online trends can be found at Nextopia.