Today, Adweek announced 18 winners for the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful efforts apart from the rest, earning a handful of media shops large and small the award.
- Campaign Spending $10 Million–$25 Million, Google: YouTube Stars (also Adweek’s cover stars), PHD
- Campaign Spending Less Than $500,000, Hanes: Women’s Underwear, Spark
- Best Use of Mobile Spending Less Than $1 Million, Walgreens: Delivering Relief, OMD
- Best Use of Branded Content/Entertainment Spending More Than $10 Million, Geico: Caleb The Camel, Horizon Media
The complete list of winners can be found on Adweek’s website.
Media Plan of the Year 2014 Judges Included:
Kate Bower, EVP, Global Strategy, Starcom USA
Kasha Cacy, President, U.S., UM
Michael Epstein, Chief Strategy officer, Carat USA
Stephanie Hill, Managing Director, Strategy, Initiative
George Janson, Managing Partner/Director of Print, GroupM
Archana Kumar, Chief Strategy Officer, MediaCom
Jonathan Lee, Managing Director, strategy, Huge
Aaron Perrino, VP of Creative & Content, Mediahub
Chris Pyne, President, OMD East/chief strategy officer, OMD USA
Baba Shetty, Chief Strategy and Media Officer, DigitasLBi
James Shoreland, EVP, Director of Corporate Development, ZenithOptimedia
