Digital.NYC Embraces Curated Content As Publishers Turn to Third-Party Sources


Christian Jorg, CEO of Opentopic

Earlier this month, New York City Mayor Bill de Blasio unveiled Digital.NYC, a first-of-its-kind online platform that will serve as a centralized hub for the City’s tech ecosystem. Taking advantage of the the city’s new “.nyc” domain, the hub aims to provide information and resources to deliver valuable tools for digital startups, and connect New Yorkers to opportunities within the City’s tech ecosystem.

The platform offers a pioneering search portal and database with profiles of virtually every city-based tech company and investor; a continuously updated list of tech and digital job openings, a citywide tech event and class calendar; an interactive map of tech companies, startup resources across the boroughs; and additional features that combine to create a comprehensive one-stop shop for everything startup-related in New York City.

Bringing together detailed information about more than 6,000 New York City-based tech and digital companies, Digital.NYC provides immediate access to:

  • A unified search portal and database with profiles of virtually every New York City tech company and investor;
  • Continuous updates of early-stage tech and digital job openings and classes in New York City;
  • A directory of tools, services and support needed to transform an idea into a business in New York City, including workspaces, startup funding sources, venture accelerators, connections to developers and business professionals, and guidance from investors and tech leaders;
  • A comprehensive, interactive, event calendar for the New York City startup community;
  • Up-to-the-minute news stories, videos and blogs about New York City’s tech and digital economy.

Digital.NYC aims set to make New York’s tech ecosystem more accessible to all New Yorkers and will provide a platform for all players to engage, including investors, startups, community-based organizations and job seekers.

Mayor de Blasio calls the platform “ground-breaking,” saying that the resource will seamless connect members of the City’s tech hub to training, jobs and funding.

“Technology is driving innovation across New York City’s industries – from fashion to finance to manufacturing, making it more necessary than ever for the City’s digital community to have a central platform,” says Mayor de Blasio.

The new hub was developed IBM and Gust, a global platform for the sourcing and management of early-stage investments.

“Digital.NYC is a remarkable example of the power of public-private partnerships,” says David S. Rose, CEO of Gust. “It is an unprecedented resource for an early-stage ecosystem, empowering every member of the community to explore and engage with the wealth of startup resources and information that have made New York City the world’s fastest growing digital hub.”

Gust selected Opentopic, a content marketing platform, to power the website’s content discovery and curation of news that matters most to the startup community.  The inclusion of curated content on Digital.NYC is an indication of the broader trend in digital publishing.

According to Opentopic CEO Christian Jorg, publishers are moving past the belief that authority and thought leadership are exclusively achieved through original content. Through third-party content, a comprehensive perspective on any given topic is available.

“Digital.NYC recognizes that, today, any effective website needs to share content that’s current and relevant to really reflect and serve the needs of its constituents. It’s not enough to offer resources and utility. In order to keep them engaged, you need to provide visitors, followers and fans with a current of information,” says Jorg. “But the challenge therein, as any publisher or marketer can attest to, is finding that current and relevant content to support that initiative. You can’t create it all. In fact, you shouldn’t create it all because your audience wants a broader perspective.”

Currently, Digital.NYC is using Opentopic’s platform to discover and publish the most relevant news for their audience. By incorporating third-party, curated content into their website, Jorg believes they are bringing more objective value to their audiences while still increasing the frequency of audience engagement.

The site includes curated content on startups, investors, blogs, news stories, tweets and more – all pulled together from independent sources, normalized and cross-correlated.

“Frequency and scale are critical to the success of any content curation program,” says Jorg. “It’s simply not enough to post a tweet or two, a monthly blog post or an occasional newsletter and expect the kind of engagement you need to move the needle on the bottom line.”


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