Meredith Introduces Native “Buzz” Platform to Launch with New FITNESS Magazine Website

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Meredith Corporation today announced the relaunch of its popular website, Fitnessmagazine.com. The new site features a responsive design that’s fully optimized for users on every device and every screen size, with new features like infinite-scrolling category pages to allow users to discover the brand’s deep content in areas like workouts, healthy eating and diet and weight loss.

“More than 50 percent of Fitnessmagazine.com’s traffic comes from mobile,” says Amanda Wolfe, Senior Digital Director, FITNESS Magazine. “With the new responsive design, we’re able to offer our readers a better user experience and access to increased custom content for their busy on-the-go lives.”

With the relaunch of the site, Meredith Digital is introducing their Native “Buzz” Platform, the first in a suite of performance-based ad-products that will soon rollout across 10 Meredith owned and operated websites. “Buzz” units featuring marketers’ messaging will integrate into trending and highly contextual content areas that Meredith brands are known for – food, home, parenting and lifestyle.

“Our advertising partners have great stories to tell, ones our readers would love to hear, and we’re giving them a better way to share them through in-stream units and premium native content placements.” says Andy Wilson, Senior Vice President/Chief Digital Officer, Meredith. “This relaunch not only gives consumers a mobile-first experience, but it also allows us to develop richer integrated opportunities for our advertisers to drive better performance and viewability to meet their goals.”

Using this new platform, the “Buzz List” is shown above in the right rail placement. Labeled underneath the content will be articled that are  “Provided by Sponsor.” In the in-stream placement articles will be slugged “Fitness Buzz” or “Buzzworthy” and in the actual article, the byline clearly states “Provided by” with the Sponsor’s name.

Advertisers’ content will be promoted across Meredith’s top sites through the “Buzz” native promotion units, which can be customized by site and integrated into our home pages, channel pages and content pages across the sites

Wilson believes that Meredith’s Native Buzz platform will be able to procide advertisers with the opportunity to deliver their message to Meredith’s high-quality, highly engaged, consumers.

“Research has shown that quality native content can enhance the digital experience, especially for how millennials consume and share media,” says Wilson. “This platform will allow advertisers a better way to share their stories with readers and help drive better performance. Meredith will be rolling out the “Buzz” units over the next few months, across 10 of our sites including Better Homes and Gardens, Parents and Allrecipes.”

New additions to Fitnessmagazine.com include:

  • Custom content to celebrate the relaunch. FITNESS is rolling out custom content for consumers, including a video round-up with “Best of the Best” advice through the years on how to #makefithappen from celebrity trainers and former cover girls like Jillian Michaels, an infographic covering fun facts about the site, an engaging “What Workout Are You?” quiz, and a FITNESS goody bag giveaway via social media.
  • Enhanced social sharing and functionality, especially on mobile devices. Larger, strategically placed modules make it easier for socially-engaged users to discover and share FITNESS content via Facebook, Twitter, Pinterest and more.
  • Innovative vertical slideshow feature. This template allows users to scroll through slideshows in a much more natural motion on their mobile devices.

“Our readers look to FITNESS for fresh ideas on how to change up their routine and stay motivated,” says Betty Wong, Editor-in-Chief, FITNESS magazine.  “The new Fitnessmagazine.com will offer readers an exciting new format and expanded content—whether it’s the best ab moves or the latest gear—to challenge and encourage them to reach their goals and #makefithappen.”

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