As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it will deliver far in excess of 50 million iPhones before the end of the year.
Apple vs. Samsung?
The iPhone 6 boasts a 4.7-inch screen, while the iPhone 6 Plus brags of being bigger, faster, and more powerful, with a 5.5-inch screen. Apple took a clue from Samsung on both of these new models and went bigger, rather than smaller. The iPhone 6 Plus, in particular, looks nearly identical to the Galaxy Note 3, which is already a year old.
Television commercials are addressing this size difference in the most positive light, hinting that bigger means more powerful. Despite the screen size and more efficient battery, the iPhone 6 is less than 7mm thick. Apple’s redesign of the iPhone may have taken a temporary bite out of Samsung’s worldwide presence, however, with the pending release of the Galaxy 4 Note, Samsung may well recover from the initial, monumental success of the iPhone 6.
Bendgate and Hairgate?
Chances are you’ve heard of one, if not both, of these iPhone-related “scandals.” Social media is almost exclusively to blame for both of these nonsensical rumors. In one online community, a user said his hair was caught in a seam of the iPhone 6 and that it hurt to untangle his hair from the device. The post took on a life of its own, and “Hairgate” was born. In reality, the gap between the front glass and the aluminum case edge is profoundly narrower than a human hair. Widespread hair trauma is simply out of the question, as far as the iPhone 6 (or any other smartphone) is concerned.
As far as “Bendgate” is concerned, there is no truth to the gossip that the iPhone 6 “bends” or “distorts” when residing in a user’s pocket. Although the phone is very thin, less than 7 mm, it simply cannot bend, even with careless, rough everyday use. Foxconn, an Apple partner, stated that any video of an iPhone 6 bending was caused by “external load prompting torsional pressure.” Apple rejects “Bendgate” as nonsense and feels that competitors may have ‘bent’ the truth.
Along with the release of iPhone 6 and iPhone 6 Plus, Apple released iOS 8. At its World Wide Developers’ Conference, it quickly became obvious that iOS 8 has opened up new capabilities to its developer community. Apple app features like Touch ID API are easily accessible by third-party developers. In addition, Swift, Apple’s programming language is much easier for developers to employ. Metal, Apple’s gaming API, is more open for game developers’ innovative apps.
While users/developers are excited about the operating system changes, investors and everyday users are more excited about the future of wearables and smart homes. Apple has already acknowledged that the Apple Watch has been developed by its secret ‘dream-team.’ An external research company forecasts that 485 million smart watches will be sold every year.
Paving the way for future innovations.
The success of innovations such as smart watches and smart homes is directly dependent upon operating systems that are easy for third-party developers to utilize. Apple seems to have gone out of its way to assure that iOS 8 is the first of these operating systems.
Undoubtedly, iPhone 6 and iPhone 6 Plus sales will continue to be strong for the near future. For the time being, the iPhone 6 is selling faster than the 6 Plus; however, that is subject to change based on the whims of consumers. Bottom line is that the new iPhone – and the Apple approach in general – are still winners in many respects.