Brands Bring Tricks and Treats to Instagram for Halloween


Happy Halloween! Today brands are reaching out with some spooky and creative campaigns that brands have been sharing on Instagram in honor of Halloween. Below you’ll find some of the holiday’s best and ghoulish brand Instagrams from Disneyland, Target, Jet Blue and Oreo to name a few.

More examples and Halloween campaign details can also be found on the Instagram for Business blog, but our favorites are below:

Knock once to trick-or-treat! Or, click here: @_trick_01 or @_treat_01

A photo posted by Target (@target) on Oct 10, 2014 at 5:50am PDT

Target: Promoting Target’s mysterious world of #hauntedhills. Each set of 15 #hauntedhills Instagrams have dedicated “@trick” or “@treat” Instagram accounts in the caption. If you click on “@trick”, followers will receive helpful Halloween decoration ideas and “@treat” brings recipes for yummy holiday snacks

Ford: Posted teaser video of Ford’s “spooky car wash prank” earlier in the week. The video clip was posted on Halloween noting that the video “may cause nightmares, hysteria and inspire pranks”

It’s almost Halloween – chip, chip, hooray! #FreeSnacks #TerraBlues #ScaryDelicious #Halloween

A video posted by JetBlue (@jetblue) on Oct 10, 2014 at 7:32am PDT

Jet Blue: Shared video of Terra chips (a favorite on-board snack) formed in the shape of a witch, followed by the line “chips or treat”. They are also promoting Halloween in their tagline with:  “Tag #JetBoo to submit your best Halloween photo”

Oreos: Posting series of videos and photos from their “Oreo Laboratorium” promoting their Candy Corn Oreos

Starbucks: Promoting #Frankenfrappuccino campaign, regrammed photo from @frappuccino

Disneyland: Hosting a pumpkin carving contest for chance to win a private party at the Haunted Mansion and a spooky overnight stay in Cinderella Castle; also sharing shots of #HalloweenTime at Disneyland

Asos: Promoting their #scaryselfies campaign, asking fans to tag their spooky shots with the dedicated hashtag for the chance to win a gift card



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