Portal A Taps Former Electus Executive Evan Bregman to Head Original Content

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(ADOTAS) San Francisco, CA – September 15, 2014 – Independent creative studio, Portal A, today announced that Evan Bregman, the former Executive Director of Digital Media at Electus and an award-winning producer for multiple platforms, is joining the company as Head of Original Content. At Electus, Bregman oversaw creative, production and audience development for all of the Electus Digital properties.

In his new role starting September 15, Bregman will oversee Portal A’s original content creation from development to production, distribution and amplification, creating a slate of projects to bring to advertisers, television networks and digital buyers. Bregman will also lead Portal A’s development of original content featuring and co-created by YouTube creators for multiple platforms. Bregman will be joining Portal A’s Los Angeles office.

“Adding Evan to the team represents a new chapter in the growth of Portal A,” said Zach Blume, Partner and Managing Director at Portal A. “We got our start creating original content for the web, and built our business around the properties we developed in the early days of web video. We are making a significant financial investment in the development of original entertainment programming and Evan will lead the charge, helping us develop ideas in house with our creative team and also fielding submissions from the YouTube community at large.”

“Portal A has a reputation for excellence in the development, production and distribution of premium video content across all platforms,” said Bregman. “We remain committed to creating innovative properties that define new standards of distribution and monetization, and I look forward to guiding the next chapter in our growth.”

Portal A has created original series, including White Collar Brawlers, now on Esquire TV, and has partnerships with well-known brands including YouTube, Google, Bravo, Relativity Media, Banana Republic, Benefit Cosmetics, Kimpton Hotels, among many others. YouTube Rewind 2013 – an annual video Portal A writes, directs, and produces – starred top creators such as PewDiePie, Smosh, Epic Rap Battles of History, Jenna Marbles, Tyler Oakley and has been viewed 100 million times online, resulting in some of the most widely shared content on the platform. Portal A’s video campaigns have been viewed more than 300 million times across the web.

At Electus, Bregman served as Executive Producer for numerous scripted and non-scripted projects for digital and TV, including YouTube hits K-Town, Massholes, Colibritany and Isla Presidencial, Amazon Kids’ pilot Maker Shack Agency, and the multi-platform launch of rap battle league Total Slaughter, in partnership with Eminem’s Shady Films. A founding member of the Electus team, Bregman previously worked with Electus Founder and Chairman Ben Silverman at NBC. Prior to that, Bregman was an independent web producer with his production team Half Day Today!, whose creations continue to receive millions of views online.

Bregman holds a B.A. in film from the University of Southern California (USC), where he was also among the first to graduate with Honors in Multimedia Scholarship, a four-year interdisciplinary program through USC’s Institute for Multimedia Literacy.

Portal A has offices in San Francisco and Los Angeles. The company also recently hired Fullscreen’s former Head of Production, Jacob Motz, to be a senior producer at it’s Los Angeles office.

About Portal A

Portal A is an award-winning creative studio that develops, produces, and distributes shareable branded and original content for the web. Clients include YouTube, Google, Banana Republic, Kimpton Hotels, Relativity Media, Benefit Cosmetics, Microsoft, and more. Portal A has offices in San Francisco and Los Angeles.

For more information, please visit: www.portal-a.com.

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